PCMA Membership

A Small Investment Resulting In Large Membership Returns

The Industry's #1 Resource For Private Club Membership & Marketing

A message from our association past president....

PCMA has been instrumental in helping to enhance the careers of Membership Professionals for many years and certainly played a major part of shaping my career since I attended my first conference in 2000. The tools and information available for members of PCMA make the annual membership in the organization invaluable. [more]

Membership Brochure I Join Now I Video Testimonials

Who is PCMA?

We are the industry's on Association for private club membership and marketing, and we provide relevant information to help you improve in the areas of...
  • Membership Growth and Sales
  • Membership Programming and Engagement
  • Membership Usage and Satisfaction
  • Membership Communications and Technology

What does PCMA do?

We offer a robust collection of membership and marketing information education and networking opportunities...
  • Chapter Involvement
  • Professional Certification
  • Annual Compensation, Communication & Trends Reports
  • Online Q&A Conversation Platform
  • Member Retention Kit
  • Webcasts
  • Career Board
  • Club Membership & Marketing Magazine
  • Industry Whitepapers
  • Professional Development Coaching
  • Best Practice Archive

Get Candid with PCMA and the Club 360 Concept

Presented by Rick Coyne, CEO, PCMA
Register Now (complimentary recorded webcast)

Are you on the fence about joining PCMA or curious to learn more about our Club 360 educational programming? If so, this is the online event for you as we highlight our favorite member resources and describe the details that make up our Club 360 model.

Featured topics include, but are not limited to the following:
* Club 360 Overview & Case Study Insights
* Broadening Your Bandwidth with the Club 360 Model
* Member Endorsed Association Resources
* Tools of the Trade (Team Training, List Services, Surveys, DDRs, etc.)

Inclusive Member Resources


Professional Development & Leadership Coaching: Quarterly lesson calls and discussions developed specifically for membership and marketing professionals at private clubs by PCMA coaches, Kevin MacDonald and Shelley MacDougall, founders of the well-known Extraordinary Leader Program.

Please Call Me Awesome Archive: PCMA summarizes programs and initiatives that have been successfully implemented at our member clubs through weekly spotlight features. This resource acknowledges jobs well done, eliminates physical distance between members and opens the door to communicate on likeminded subjects. Industry

Whitepapers: Specialized reports outlining forward thinking industry concepts and resolutions from a 360 degree perspective. New whitepapers are released annually and highlight how club operations impact membership growth, usage, retention and satisfaction.

myPCMA Networking Portal: Connect with colleagues, develop lifelong career relationships, share club photos/videos, and download samples, templates and other important information.

Online Q&A Conversation Platform and Archive: An automated e-mail discussion tool designed to enhance communication among like-minded members, offer an exclusive forum for exchanging ideas, and allow you to benefit from the experience and knowledge of industry peers.

Club Membership & Marketing Magazine: The premier online monthly publication on the private club membership and marketing processes focusing on retention & relations, recruitment, club communications & technology and professional development.

Annual Club Trends, Compensation and Communications/Technology: Achieve sustained membership and marketing success and lead your club to sustainability by staying informed of the latest club membership trends. Our industry reports will be your industry compass throughout your club career making you the expert.

Chapter Involvement & Development: Flourish professionally through your local PCMA chapter by becoming engaged in quarterly networking events, educational seminars and leadership opportunities.

PCMA Career Board: Communicate open positions and remain ahead of industry trends through this frequently updated posting of available professional opportunities.

Member Newsletters: A weekly press release highlighting PCMA announcements, membership accomplishments, chapter activities and other important information relevant to private club membership & marketing professionals.

Preferred Club Resource Program: A program designed to build relationships between PCMA members and a select group of industry leading product and service providers.

Member Retention Kit: Develop an effective retention plan by walking through the steps of this in-depth kit which provides a foundation for establishing or enhancing.



Professional Certification

PCMA offers professional accreditation through an online and on-demand program designed to elevate professional standards, enhance individual performance, and recognize membership and marketing professionals who demonstrate the knowledge essential to the practice of club membership and marketing management. [more]

22nd Annual Membership & Marketing Conference

  • Save the Date: September 25th & 26th, 2017
  • Nashville, TN
  • Conference Sessions and Brochure (available February 2017)
  • Conference Registration and Pricing (available February 2017)

Shop PCMA's Tool Belt

  • Your #1 Source Of Demographically Driven Membership Insights
  • Let Data Drive Your Process
  • Better Position Yourself To The Market
  • Save Time And Money [more]
Professional Club Marketing Association | 74785 Highway 111, Suite 201, Indian Wells, CA 92210 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: