•  About Conference
    • Your #1 Resource for Club Membership & Marketing Education

      Influencing Membership Growth, Usage, Retention & Satisfaction

      Group Pricing Available
      Approved for CMAA, CSCM & PGA Continuing Education Credits

      Important Links

      Conference Info
      Conference Schedule
      Conference Registration Form
                              Tools For Gaining Approval
      Benefits of Attending
      Request To Attend Letter


      Our Core Conference Objectives:

      Cultivate Progressive
      Professional Leadership...
      through niche-specific networking, education and recognition opportunities.
      Expose Proactive Industry
      Market Research...
      through extensive field work, industry analysis and decades of experience.
      Discover Relevant
      Programming Opportunities...
      developed through case studies, success stories and peer perspectives.


      Our Conference Venue:

      Effortlessly blending Asian and Texan influences, Renaissance Dallas at Plano Legacy West Hotel redefines cosmopolitan luxury for business and leisure travelers. This beautiful hotel will be just three years old at the time of our event offering a fresh and modern backdrop to our conference experience. 

      Our host hotel is a perfect example of creative design and full-circle branding.  We are excited to partner with Club Passports to offer a deeper understanding of this unique property and the stories behind the aesthetic and culinary decisions.  Upon arrival, you will want to download an app for an interactive and fun way to explore all the fine details this venue showcases.
      Attendees can look forward to balancing conference education and networking with lots of opportunity for retail therapy, el fresco dining or family fun.  The prime location of our host hotel is just steps from trending Legacy West, and is also within walking distance of The Shops at Legacy

      In recent years publications have named Plano, TX, among the top ten best places to live and best cities for families.  If you are considering bringing your kids this year, there are some great family-friendly attractions like Go Ape and Crayola Experience nearby. Or walkable kid-friendly hangouts like Box Garden, Shake Shack, Sprinkles Cupcakes, Sugarfina and Barnes & Noble. 


      Hotel Accommodations:

      Renaissance Hotel at Legacy West
      6007 Legacy Drive
      Plano, TX 75024
      Reserve Online 
      Reservation Center: 1.844.781.7383
      Group Name: PCMA 24th Annual Club Membership & Marketing Conference
      Group Code: PCM

  •  What Your Peers Are Saying
    • "As a new Member of PCMA, I can tell you the conference went above and beyond all my expectations. A conference where each presentation was followed by annotations from those in attendance allowed me to hear from many perspectives how one item, one issue or one creative idea can be applied in so many different ways. Dallas here I come!"
      Bill Shaw - General Manager/COO at Worcester Country Club in Worcester, MA
      "I took the opportunity to attend the 2018 PCMA National Conference and found it to be remarkable. It was a gathering of experienced Membership Directors and Club leaders specially addressing strategies and tactics related to membership recruitment, retention and ultimately the most important objective; member delight. The entire conference had one singular focus. I found the in-depth programs, discussions, networking opportunities and professional interactions to be excellent but more importantly immediately applicable. Next year’s conference is already on my calendar."
      Scott Julien, CCM, CCE - General Manager at Thunderbird Country Club in Rancho Mirage, CA

      "PCMA’s Annual Conference is a superb event, packed with boundless knowledge. There are a variety of formats offered within the agenda that have allowed me to engage with many different Club Membership and Marketing Professionals from all over the country. The experience is always very conducive to networking and learning from the leaders in the Club Membership and Marketing field."
      Rachel Leatherwood, CMP - Member Services Coordinator at River Crest Country Club in Fort Worth, TX

      I have been a member of PCMA for many years and it is amazing how the golf industry has evolved and changed over the years.  PCMA gives you the tools, the networking options and the education to be successful in a very competitive marketplace.   The friendships that you develop and the knowledge you obtain while attending a conference is invaluable.  You will continue to rely on it throughout the years.   Without the leadership of this terrific organization Membership Directors would not be the force they are today in Clubs and for that I am extremely