Dr. William Ivers

Bill has been in the software industry since 1967, having founded seven different firms including an "Inc. 500" company. As a CEO or consultant, he has developed strategic marketing plans for more than 50 companies. He is currently the CEO of Clubessential, a provider of 900 websites for city clubs, country clubs, and yacht clubs around the world. Bill is the author of dozens of articles about Internet communication and increasing member engagement in the private club industry. He holds degrees from Yale and Harvard, as well as a doctoral degree in oceanography from the Scripps Institution of Oceanography.



Professional Certification

PCMA offers professional accreditation through an online and on-demand program designed to elevate professional standards, enhance individual performance, and recognize membership and marketing professionals who demonstrate the knowledge essential to the practice of club membership and marketing management. [more]

24th Annual Membership & Marketing Conference

  • Save the Date: September 23rd & 24th, 2019
  • Dallas, TX
  • Conference Details - Coming February 2019
  • Conference Registration and Pricing - Coming February 2019
Professional Club Marketing Association | 316 S. McKenzie Street, Suite 110 | Foley, AL  36535 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: