PCMA - Club Membership & Marketing Magazine

Programs That Work

February 2018

Club Communications & Technology

Revamp Your Membership Recruitment With Digital Marketing

By Victoria Burns, Marketing Services, MembersFirst (and former Membership Director)

Millennials, being the next largest target market compared to baby-boomers, are already reaching their 30's, so it is important that clubs have a solid presence online using great content to start laying the foundation today....


upcoming events
Friday, February 23rd
Central & Western North Carolina Chapter Meeting - Gaston Country Club, Gastonia, NC
Southeast Florida Chapter Meeting - Seagate Country Club, Delray Beach, FL
Thursday, March 1st
Northeast Florida Chapter Meeting - TBD
Wednesday, March 7th
SC/GA Low Country Chapter Meeting - Callawassie Club, Callawassie Island, SC

To enquire about contributing to our March issue with the theme of  "State Of The Industry: Membership Marketing" or contributing to an article for an upcoming issue please email info@askpcma.org.


Featured Articles

Membership Recruitment

So Did I Mention "INVEST?"

by Leanna B. Giles, Membership Director, Alamance Country Club, Burlington, NC

Build your network, and know when and how to leverage that network.
Give more than you receive and it will come back. Invest your time!...

Professional Development

Successful People Support Other's Success

by Vincent Ivan Phipps, Keynote Speaker, Trainer, Author, & Communication Coach, Chattanooga, TN

Stop making New Year’s Resolutions promising to focus more on
yourself. Instead, channel that energy towards supporting others....

Club Communications & Technology             

The CRM System

by Blake Myers, Marketing Communications & Events Manager, Clubessential, Austin, TX

This system makes your life easier in more ways than one.  Streamline referrals, keep it personal and know your prospects, save time and boost your bottom line.  Who wouldn't want that?...



smartphone & tablet compatible