PCMA - Club Membership & Marketing Magazine

Millennial Programming

March 2017

Membership Retention & Relations

Farmington - A Multi-Generational Approach To Membership Relations & Retention

by Joe Krenn, CCM COO/GM, Tom Zimmermann, Membership Director, Adam Brooker, Membership Assistant, Farmington Country Club, Charlotteville, VA

    Knowing more about what makes members tick allows clubs to create a more meaningful member experience for them.... 

upcoming events
Tuesday, March 28th
Greater WashingtonDC/Baltimore/Potomac Chapter Meeting-Bethesda Country Club Bethesda, MD
Thursday, March 30th
Southeast Florida Chapter Meeting - Coral Ridge Country Club, Ft. Lauderdale, FL
Friday, March 31st
Greater Philly & Vicinity - Philadelphia Country Club
Monday, April 3rd
Mid-America Chapter of CMAA - Indian Hills Country Club, Mission Hills, KS
Coming next month

Millennial Programming

To enquire about contributing an article for an upcoming issue please email info@askpcma.org.


Featured Articles

Membership Recruitment

Jumpstart Millennial Programming With Essential Six Questions

by Rachel Tripp, Membership Marketing & Communications Director, Rockford Country Club, Rockford, IL

Not every membership base is the same, but it is evident that membership dynamics are ever changing and developing as we greet the newest generation of members into our clubs.....


Club Communications & Technology

"No More Blankets"

by Rick Coffey, CCR, Product Sales Specialist-CRM & Data Warehouse, Clubessential, Cincinnati, OH

When I say “no more blankets”, I am referring to an all too common way of reaching out to the Members of our clubs, by sending all emails to all Members....


Professional Development

Is Your Professionalism The Real McCoy?

by Vincent Ivan Phipps, M.A., CSP, CEO of Communication VIP Training & Coaching, Chattanooga, TN

Stop duplicating and start creating, then you will be the Real McCoy!....





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