PCMA - Club Membership & Marketing Magazine

Christmas In July Guide To Holiday Programming

July 2018

Club Communications & Technology

Christmas In July: Guide To Holiday Programming

By Susan Duffy, Communications & Marketing Manager, Harbour Ridge Yacht & Country Club, Palm City, FL

Creating a communications piece that members look forward to receiving every summer (and want several because a husband and wife cannot share!) should be your goal....


upcoming events
Tuesday, July 24th
Greater Washington DC/Baltimore/Potomac Chapter Meeting - The University CLub of Washington, DC - Governors Room
Wednesday, August 1st
Greater Cleveland Chapter Meeting - The Clifton Club, Lakewood, OH
Thursday, August 2nd
Selling Golf Club Memberships; What future buyers are telling us today...
Friday, August 10th
SC/GA Low Country Chapter Meeting - Haig Point Club, Hilton Head Island, SC

To enquire about contributing to our September issue with the theme of Strategic Planning
or contributing to an article for an upcoming issue please email info@askpcma.org.


Featured Articles

Professional Development

Florida Symposium: Favorite Takeaways!
by Hannah Petersen, CMP, Member Relations Manager, PCMA, Foley, AL

In honor of this issue’s theme of Christmas in July, I’m excited to gift you a summary of two of my four favorite takeaways from our recent Florida Membership and Marketing Symposium, hosted by Frenchman's Creek Beach and Country Club in Palm Beach Gardens, FL.... 

Membership Recruitment

Holiday Programming - The University Club Of Boston

by Dianne Bazarian, MCMP, Membership Director, The University Club of Boston, Boston, MA

As the landscape of our membership is changing, slowly but surely, so does our approach to holiday planning and programming....

Membership Retention & Relations

What's On Your Country Club Christmas List?

by Sarah Martini-Ricci, Director of Happiness, Fiddlesticks Country Club,Fort Myers, FL
There are always communities where Santa has crossed everything off their wish list, but for the rest of us its creativity and heart that will leave a lasting impression....

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