PCMA - Club Membership & Marketing Magazine


October 2017

This generation of private club membership and marketing professional is more impressive than ever.  A more challenging and competitive club membership environment is bringing out the absolute best in club membership and marketing inventiveness.  The Club Membership Challenge recognizes and awards clubs for successful membership recruitment, relations, retention and event initiatives.  Join us in recognizing this year's 2017 Membership Challenge winners.

upcoming events
Friday, October 27th
Central & Western North Carolina Chapter Meeting - Biltmore Forest Country Club, Asheville, NC
Wednesday, November 15th
Greater WashingtonDC/Baltimore/Potomac-Trump National Golf Club, Potomac Falls, VA
Tuesday, December 5th
Central & Western Carolina Chapter - Charlotte Country Club, Charlotte, NC
Wednesday, December 6th
Greater New Jersey Chapter Meeting - TBA
Coming next month
   Strategic Planning

To enquire about contributing an article for an upcoming issue please email info@askpcma.org.


Featured Articles

First Place

Mirabel New Member Ambassador Program

by Ashley Skeeters, Membership & Marketing Director, Mirabel Golf Club, Scottsdale, AZ

As many clubs in this great state offer the same, Mirabel asked the question; “What can we do to separate us from the pack?”...


Second Place

Par For The Corpse

by Jennifer Garrott, CMP, Membership Director, and Kristen Bunting, CMP, Director of Marketing & Communications, Princess Anne Country Club, Virginia Beach, VA 

  The timing of the event and interactive theme provided the perfect setting to not only host a fun event, but also foster relationships between key populations within the Club membership and operations team....


Third Place

Kid's Triathlon

by Jane Conversano, Communications Director, Myers Park Country Club, Charlotte, NC

One of our long time members, Andrew Fisher, introduced the idea of a Triathlon for kids at the Club.  The idea was very exciting and offered many advantages.... 


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