PCMA - Club Membership & Marketing Magazine

Team Engagement

June 2017

Membership Recruitment

Making New Member Orientation A Top Priority

by Christy Latimore, Client Manager, Creative Golf Marketing, Manhattan, KS




With a high number of first time club members joining private clubs today, no club should assume that new members understand how to book a tee time, how to rent a locker, or sign up for youth swim lessons....
     
   







upcoming events
Friday, June 30th
Philadelphia & Vicinity Chapter Meeting - Paoli, PA
Thursday, July 13th
North Texas Chapter Meeting - Park City Club, Dallas, TX
Friday, July 14th
SC/GA Lowcountry - Dataw Island Club, Beaufort, SC
Wednesday, August 2nd
Greater Cleveland Chapter Meeting - Silver Lake Country Club, Silver Lake, OH
Coming next month

Service Culture

To enquire about contributing an article for an upcoming issue please email info@askpcma.org.

   

Featured Articles


Membership Retention & Relations

The Peas To Your POD

by Jim Wisniewski, Director of Sales, Northstar Club Software, Alpharetta, GA


Just as every baseball team pursues the perennial dream of the World Series championship, each of our clubs looks to attain that same level of perfection over its own members and their associated revenue streams....



   

Professional Development

Don't Have Another Meeting Before Asking 3 Questions
by Vincent Ivan Phipps, M.A., CSP, CEO of Communication VIP Training & Coaching, Chattanooga, TN 

Our research tells us that 60% of participants say their time in meetings is wasted....



 

Club Communications & Technology

Storytelling To Drive Member Engagement

by Ed Heil, President, StoryTeller Media + Communications, Minneapolis, MN


It turns out that brain researchers have discovered that compelling stories create the chemical, Oxytocin, in your brain which leads to higher levels of empathy....

 
 


 
             
                     


 

              
   

           
                     
                     
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