PCMA - Club Membership & Marketing Magazine

2018 Membership Challenge Winners

October 2018
This new generation of private club membership and marketing 
professionals is more impressive than ever.  A more challenging
and competitive club membership environment is bringing  out
the absolute best in club membership and marketing inventiveness.
The Club Membership Challenge recognizes and awards clubs for
successful membership recruitment, relations, retention and event 
initiatives.  Join us in recognizing this year's 2018 Membership
Challenge winners.

upcoming events
Thursday, October 18th
Greater Washington DC Chapter Meeting - Chartwell Country Club, Severna Park, MD
Friday, November 9th
Southern California Chapter Meeting - Wilshire Country Club, Los Angles, CA
Friday, November 16th
SC/GA Low Country Chapter Meeting - Daniel Island Club - Charleston, SC
Tuesday, December 4th
Greater San Francisco Bay Chapter Meeting - La Rinconada Country Club, Los Gatos, CA
 Our November issue of the PCMA magazine will feature a summary of the 2018 Annual Conference.  If you are interested in contributing an article for an upcoming issue please email info@askpcma.org.

Featured Articles

First Place

Chef's Community Table

by Melissa Lias, Director of Marketing, Union Club of Cleveland, Cleveland, OH 

What is Chef's Community Table? - Each Friday night, a table is set for 12 in the Grille Room restaurant of the Union Club of Cleveland.  No menu will be shared with the guests prior to the event....

Second Place

Keeping Members Engaged & Involved During Our Clubhouse Renovation

by Kathie Pedit, CMP, Membership Sales & Marketing Director, Megan Somerville, Membership Coordinator, Pelican Isle Yacht Club, Naples, FL

  The initiative to continuously inform and engage our Members throughout the 20/20 Renewal Project was a multi-faceted project that spanned over 18 months in total scope from preparation, execution and completion, and involved every team member at the Club from management to line staff....  

Third Place

The Venice Golf and Country Club Annual Realtor's Guide

by Meg Stepanian, Director of Membership & Marketing, The Venice Golf & Country Club, Venice, FL

Our campaign was simple.  Education.  Education.  Education.  We designed a booklet especially for Realtors that was compliled with all the information that they continued to request....


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