PCMA - Club Membership & Marketing Magazine


May 2019

Membership Retention & Relations

Connecting Authentically - Why Social Media Is A Gift To Your Members

by Marilyn Cox, VP of Marketing, Clubessential Holdings, LLC, Cincinnati, OH

    When done correctly, social media can become that extension of the two-way dialogue with members when they’re not on your club grounds, continuing to build that long-term relationship.....

upcoming events
Wednesday, May 22nd
Greater Washington DC Chapter Meeting - Mount Vernon Country Club,
Friday, May 31st
Central & Western North Carolina Chapter Meeting - Champion Hills Country Club, Hendersonville, NC
Wednesday, June 5th
Greater Chicago Chapter Meeting - Medinah Country Club, Medinah, IL
Greater Cleveland Chapter Meeting - Quail Hollow,
 Our June issue of the PCMA magazine will feature the theme Department Head & Team Engagement.
If you are interested in contributing an article for an upcoming issue please email info@askpcma.org.

Featured Articles

Membership Recruitment

Let's Get Social!

by Eleni Floropoulos, Communications Director, Forsyth Country Club, Winston-Salem, NC

At its core, social media is about creating communities and bringing people together....

Club Communications & Technology

Streamline Your Social Media Efforts With Tools & Tech

by Mark Rossi & the MembersFirst Marketing Team, Jonas Club Software, Markham, ON...

When someone talks about digital marketing nowadays they will be hard pressed not to mention Social Media, as it has become a prevalent tactic in building brand awareness and driving leads....

Membership Recruitment

Going Beyond Member Engagement: Using Social Media to Recruit the Right Members for Your Club

by Britt Laeger, Marketing Manager, StoryTeller Media + Communications, Minneapolis, MN
Social media has long been touted as the golden goose of the marketing world. With the right strategy, planning, and execution, your social channels can be an amazing medium to connect, inspire and engage with your ideal audience.... 

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