PCMA - Club Membership & Marketing Magazine


February 2019

Membership Recruitment

Designing A Website That Will Entice Prospective Members

by Debi Blair, Director of Membership & Communications, The Club at Longview, Weddington, NC

  Usability, utility and the visual design, determine the success or failure of a website. If users can’t use a feature, it might as well not exist....

upcoming events
Wednesday, March 6th
Greater Chicago Chapter Meeting - Michigan Shores Club, Wilmette, IL
Canadian Chapter Meeting - Marine Drive Golf Club, Vancouver, BC
Thursday, March 7th
New England Chapter Meeting - Worcester Country Club, Worcester, MA
Friday, March 8th
Southeast Florida Chapter Meeting - The Tower Club, Fort Lauderdale
 Our March issue of the PCMA magazine will feature the theme Committee & Board Relations
If you are interested in contributing an article for an upcoming issue please email info@askpcma.org.

Featured Articles

Membership Retention & Relations

Make It Easy For Your Members

by Rick Coffey, Vice President Global Club Partnerships at MobiCom Commune Pte Ltd

When our Members log in to the website, we should have a strong idea of what they want to see, and make sure it is right there for them to easily find and consume....

Club Communications & Technology

Website Design....An Extension Of Your Club

by Kori Isaac, Director of Membership and Communications, Travis Pointe Country Club, Ann Arbor, MI

Every club has a story to tell. Your website is a canvas in which you can display the images and content to create your club’s narrative....

Club Communications & Technology

How To Make Sure The Web Reflects Your "Best Side"   

by Marilyn Cox, Vice President of Marketing, Clubessential Holdings, LLC, Cincinnati, OH             

Your website has a lot of work to do and has to do it for multiple audiences. And it has to accurately show the “best side” of your club....


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