PCMA - Club Membership & Marketing Magazine

Keys To Remaining Relevant

August 2017

Membership Retention & Relations

Staying Relevant

by Adam Brooker, Membership Assistance, Farmington Country Club, Charlottesville, VA

  It begins with collecting data on exactly who makes up your membership and understanding the history of trends at your clubs (we are, after all, unable to improve on what we do not know!).....

upcoming events
Tuesday, August 22nd
Greater WashingtonDC/Baltimore/Potomac Chapter Meeting - Robert Trent Jones , Gainesville, VA
Friday, August 25th
Southern California Chapter Meeting - Bella Collina San Clemente, San Clemente, CA
Friday, September 8th
Piedmont Chapter Meeting - Cape Fear Country Club, Wilmington, NC
Wednesday, September 13th
Greater New Jersey Chapter Meeting - Montclair Golf Club, West Orange, NJ
Coming next month
   Keys To Remaining Relevant

To enquire about contributing an article for an upcoming issue please email info@askpcma.org.


Featured Articles

Club Communication & Technology

The Spit Just Got Real!  4 Ways to Amplify Your Speech Presentations

by Vincent Ivan Phipps, M.A., CSP, owner and CEO of Communication VIP Training and Coaching.

Do the words “public speaking” send chills down your spine?...


Professional Development

Is Your Business Or Career Losing Relevance?

by Tim Connor, Speaker, Trainer, Author, Davidson, NC

There are many factors that contribute to or determine relevance whether in your business, career, non-profit, association, church or government agency...


Membership Recruitment

Remaining Relevant

by Hattie Newman, Director of Communications & Member Relations, Brookside Country Club, Canton, OH

We at Brookside have succeeded in remaining relevant by sending out a membership satisfaction survey every 2 years – we partner with a local university’s marketing research class.....




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