PCMA - Club Membership & Marketing Magazine


July 2019

Membership Retention & Relations

Best Practices to Engage All Family Members in Club Activities and Events

by Marianne Schofield, CMP, 2019 PCMA Vice President, Director of First Impressions, The Ford Plantation, RIchmond Hill, GA

  When it comes to engaging all family members at your club, there is no handbook that has the “right” and “wrong” ways to encourage member engagement, and what works for some clubs and communities is completely wrong for others....

upcoming events
Tuesday, July 23rd
Greater St. Louis Chapter Meeting - Greenbriar Hills Country Club,
Thursday, July 25th
Webcast - Private Club Website Design Trends: You See The Chipped Paint At The Clubhouse – Who’s Looking Out For Your Aging Website?
Friday, July 26th
Piedmont Chapter Meeting - Country Club of Landfall, Wilmington, NC
Wednesday, August 7th
Greater Cleveland Chapter Meeting - Mentor Harbor Yachting Club, Mentor, OH
 Our August issue of the PCMA magazine will feature the theme Capital Improvement.
If you are interested in contributing an article for an upcoming issue please email info@askpcma.org.

Featured Articles

Membership Retention & Relations

Youth Club Certification

by Laura Caballero, CMP, Membership & Marketing Director, Columbia Country Club, Chevy Chase, MD

Engaging our members’ children is at the core of not only keeping a strong membership flow, but also maintaining a strong club culture throughout generations....

Club Communications & Technology

Clubs Build Family Relationships

by Devin Meister, Demand Generation Manager, Clubessential, Cincinnati, OH

As generations and members change, clubs need to shift with them to keep members engaged and to attract the next generation. In addition to the things clubs have always done, there is an increased desire for more activities off of the course and to be more inclusive of the entire family....

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