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  •  About the Conference
    • Register Me For Conference Today  I  Download Conference Brochure

      Early Bird Pricing Through May 1, 2017
      CMAA & CSCM Members Earn 10 CMI Education Credits
      PGA Professionals Earn 14 Education Credits

      Pre-Conference Electives

      September 23 & 24, 2017 from 9:00am to 5:00pm

      Complimentary Professional Coaching

      September 23 & 24, 2017 from 8:00am to 5:00pm
      Email to reserve an open timeslot

      1st Time Attendee Networking Reception
      September 24, 2017 from 5:00pm to 5:30pm

      Welcome Reception & Silent Auction

      September 24, 2017 from 5:30pm to 7:00pm
      Conference Education
      September 25, 2017 from 8:00am to 5:00pm
      September 26, 2017 from 9:00am to 4:00pm

      Complimentary Professional Headshots
      September 25, 2016 from 8:00am to 5:00pm
      September 26, 2016 from 9:00am to 4:00pm

      Hotel Accommodations:
      Hilton Nashville Downtown
      121 4th Avenue South
      Nashville, TN 37201
      Hotel Website
      Reservation Center: 615.620.2150
      Group Name: PCMA

      Online Reservation Link 

  •  Welcome Reception and Silent Auction
    • Sunday, September 24, 2017

      5:00pm to 5:30pm - 1st Time Attendee Networking Reception

      Let's be honest...Being a first timer at a big event can be a little awkward no matter how outgoing you might be.  This event offers conference newbies the opportunity to get acquainted with the PCMA team, our conference ambassadors and fellow first timers.  It's also a great time to have your questions answered and make some new friends to sit with during conference education in the upcoming days.  This is a casual come and go event that will lead into our all attendee welcome reception. (attire: resort casual)

      5:30pm to 7:00pm - All Attendee Welcome Reception and Silent Auction

      Begin the dialogue right away at our opening networking reception. Meet and mingle with a network of colleagues, friends and PCMA's professional club resource partners. Embrace this opportunity to build new club relationships in a professional and friendly atmosphere. We encourage each of you to reach out and embrace the many new faces appearing every year - first time attendees will have a green networking sticker!!!

      Our welcome reception with also feature a silent auction.  Auction items will be provided by PCMA regional chapters and professional club resource partners.  The most popular item from 2016 included a wellness package featuring and Fitbit! Funds generated through the auction will be donated to an initiative voted on by the PCMA membership.

      2017 Membership Challenge entries will be on display for your review.  We will invite you to participate in awarding your peers by voting for your favorite entry during the event.  If you'd like to learn more about submitting an entry, please scroll down and open the Membership Challenge tab below.
  •  Professional Networking Event
    • Monday, September 25, 2017

      6:00pm to 8:00pm - Evening Networking Event

      Because we are in "Music City," and our host hotel is within blocks of excellent dining and entertainment options, we have chosen to scale down our traditional networking event.  We will feature an inclusive dinner at the Hilton Hotel for those who would like to participate, affording conference attendees the options of staying in, venturing out, or both!  Details of our evening networking event will be added to this page as they are confirmed.

  •  Newsletter & Brochure Fair
    • Year after year conference attendees have confirmed that idea sharing is one of the most actionable takeaways from their conference experience.  One of the best ways to energize and revitalize creative juices and brainstorming efforts is to take in what fellow industry professionals have found to be advantageous and impactful.

      We invite you to share any and all collateral and promotional materials that have been successful in generating qualified prospective members and engaging existing members.  Learning through sharing is a fantastic way to both communicate your club's inventiveness and developing new ideas.

      Conference attendees are encouraged to bring twenty (20) or more copies of club collateral, newsletters and program brochures to exchange with fellow professionals.  There will be specific space within the conference general education room dedicated to the Club Collateral, Newsletter and Brochure Fair.

      If you choose not to hand-carry your entries and would like to ship your materials, please plan for them to arrive no later than September 22nd, 2017.

      Materials should be addressed in the following way:

      Hilton Nashville Downtown
      Attention:  YOUR NAME
      121 4th Avenue South
      Nashville, TN 73201

  •  The Club Membership Challenge
    • The new generation of private club membership and marketing professionals is more impressive than ever. A more challenging and competitive club membership environment is bringing out the absolute best in club membership and marketing inventiveness. The Club Membership Challenge recognizes and awards clubs for successful membership recruitment, relations, retention and event initiatives.

      Participants of The Club Membership Challenge - 2017 are invited to share their challenge entry initiatives with conference attendees at PCMA's 22nd Annual Membership and Marketing Conference.  A space will be dedicated at this year's conference to feature program display boards.  Please contact with questions or for additional information.

      Sample Entry Topics:

      • prospective member events
      • member guest events
      • referral programs
      • incentive programs
      • special event programming
      • youth programming
      • loyalty programs
      • legacy programs
      • membership categories
      • reciprocal programs
      • etc....let your creativity lead the way.... 

      The Club Membership Challenge Requirements


      Entry Submission Deadline: Emailed to by September 8, 2017
      • Complete online registration form
      • 1 page summary explaining the reasoning and goals behind the membership initiative
      • 1-3 page outline of the membership initiative (What it is, how it works, how it was marketed/communicated, how it was implemented, etc.)
      • 1 page summary of the results        
      • Letter of authorization from club management for entry into The Club Membership Challenge - 2017


      A display board visually outlining the submitted initiative (Maximum size 20" x 30" x 3/16") should arrive to the conference venue by Wednesday, September 20th, 2017. 

      Display board box should be addressed in the following way:

      Hilton Downtown Nasvhille
      Attention:  Donna Coyne
      121 4th Avenue South
      Nashville, TN 37201

      PCMA will not be responsible for the shipment or return of entries. Should you elect to keep your entry, it must be picked up by 2:00 p.m. on Tuesday, September 26th, 2017. After this time, unclaimed entries will be discarded.

      The Club Membership Challenge Awards


      • 1st place recognition to be placed on display board at 2017 conference showcase
      • 1st place - crystal trophy honoring your club's membership excellence
      • Waived conference registration for 2018
      • Article and award excellence feature in Club Membership & Marketing Magazine
      • Club industry press release provided to important industry media channels


      • 2nd place recognition to be placed on display board at 2017 conference showcase
      • 2nd place crystal trophy honoring your club's membership excellence
      • Waived conference registration for 2018
      • Article and award excellence feature in Club Membership & Marketing Magazine


      • 3rd place recognition to be placed on display board at 2017 conference showcase
      • 3rd place crystal trophy honoring your club's membership excellence
      • Waived conference registration for 2018
      • Article and award excellence feature in Club Membership & Marketing Magazine 
  •  2017 Electives
    • 2017 Pre-Conference Elective Schedule

      Offered live at the 22nd Annual Club Membership & Marketing Conference 
      Hilton Hotel - Nashville, TN
      Small Group - Classroom Style Courses 

      2017 Course options coming soon!

      Saturday, September 23rd from 9:00am to 5:00pm
      Sunday, September 24th from 9:00am to 5:00pm

  •  Testimonials
    • "Attending PCMA conference has become the highlight of my professional year. I came to my first conference not fully knowing what to expect, but with that one and each since, I continue to walk away rejuvenated and refocused. Plan to hear some excellent speakers on both a personal and professional level, gain some valuable insight into other clubs’ best practices, and take home the latest on industry trends. Nowhere else can I gather so much information, make so many connections, and have such a great experience in the process as the annual PCMA conference."
      Roxanne Filby - Country Club of Lincoln - Lincoln, Nebraska

      “As technology continues to enhance communication through the internet, emailing and texting, I still greatly appreciate the chance to meet with my peers face to face - to spend time with professionals who understand the challenges we all face on a day to day basis. I look forward every year to attending the PCMA conference to share ideas, ask for advice, learn best practices and find out about new trends in the business. It is very helpful to have access to experts in the field and to new information and studies. It is a great opportunity to connect with old friends each year, and to meet new ones. I would not miss it, and encourage anyone in the industry to join PCMA, attend the conference, and take a giant step forward in their career.”
      Janice Graves - Palo Alto Hills Golf & Country Club - Palo Alto, California

      “PCMA membership and the Annual Conference have been extremely valuable assets for ideas and information as a private club Membership Director. The opportunity to network and connect with other membership and marketing professionals from around the country, on both a daily and annual basis, has created numerous friendships that have allowed me to reference the experiences of others within the industry. At each Annual Conference, I walk away with a notebook packed full of new ideas and programs that I can’t wait to implement at my club. Anyone in a similar membership/marketing position at a club should definitely put this event on their calendar.”
      Paul Pillsbury - Thornblade Club - Greer, South Carolina

      "The PCMA conference is always up to speed on fresh new ideas in the club industry. Each year I take away new, innovative ideas that apply to membership sales and retention. PCMA members also benefit from shared ideas and information from club professionals worldwide. I highly recommend attendance at a PCMA conference. Discover for yourself the impact it will have on you as a membership and marketing professional!"
      Terri Kennedy - The Club at Carlton Woods - The Woodlands, Texas

      "PCMA Conference is a “must attend” for membership and marketing professionals at all levels of tenure in the club industry. Tenured directors like myself with over 25 years in the industry still need a “shot in the arm” to keep our focus fresh and current as there is always something new to learn or improve upon. I especially look forward to learning the latest national trends, exchanging ideas with those in like-minded clubs and the camaraderie of my peers and old friends. There truly is something for everyone – motivational speakers, industry leading presenters, technology updates, shared best practice roundtables, and a variety of networking opportunities."
      Debbie Pepper - The Clubs of Cordillera Ranch - Boerne, Texas

      "As a brand new member to PCMA, the 2013 conference in Nashville was my first and I am so elated I was able to experience it. I cannot stress enough the value of having a community of peers that you can connect with to help better understand your industry and keep your club updated with the current trends. The networking opportunities were truly invaluable. I met so many amazing and talented people at the conference that I still keep in touch with and look forward to seeing next year! The conference was very well put together with a panel of informative and relevant speakers that helped provide me with some key takeaways I could immediately implement back at our club. I can’t wait for the next one!"
      Ashley Nierman - The Los Angeles Country Club - Los Angeles, California

      “PCMA membership and conference is an amazing program for all those in the industry. Within my first year, I was able to study for and attain my CMP certification. The conference was an exciting event and I truly enjoyed the opportunity to meet with other Membership Directors, share ideas, and to learn from those that have been in the business for years. The conference is full of new and creative ideas that I could immediately apply here at my club. They had a wonderful panel of speakers who shared their ideas and knowledge as well as our round table discussions. I am truly looking forward to next year’s event!”
      Nina Sligar, CMP - Great Hills Country Club - Austin, Texas



Professional Certification

PCMA offers professional accreditation through an online and on-demand program designed to elevate professional standards, enhance individual performance, and recognize membership and marketing professionals who demonstrate the knowledge essential to the practice of club membership and marketing management. [more]

22nd Annual Membership & Marketing Conference

  • Save the Date: September 25th & 26th, 2017
  • Nashville, TN
  • Conference Sessions and Brochure (available February 2017)
  • Conference Registration and Pricing (available February 2017)

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Professional Club Marketing Association | 74785 Highway 111, Suite 201, Indian Wells, CA 92210 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: