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Designed for CMAA General Managers, Club Managers and Assistant Managers
12 CMI Credits - 2 Workshops
$795 per CMAA Member
View MMCC Brochure
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Understanding from Ground Zero....
Managing from 30,000 Feet
Perhaps the most fundamental need of all club disciplines is to have a full roster of dues paying members. Yet today, most clubs do not. Is it coincidence that there has been no educational opportunity for club manager to develop membership related "standard operating procedures" similarly available to food and beverage and other club disciplines? In the absence of a proven standard, clubs have taken a variety of approaches to build and support their membership initiatives, some workable and some not.
PCMA has been the leading provider of educational programming for both membership and marketing professionals and manager dealing with the membership process. Now, in conjunction with CMAA, PCMA is proud to announce a tailored program designed specifically for management professionals managing this diverse and complicated process.
By completing the PCMA certificate course, CMAA members will satisfy the following CMAA educational requirements:
- 12 CMI Credits
- 2 Workshops
What the Certificate Course Includes....
A certificate of completion will be achieved by completing the following course requirements:
- An engaging 6 hour live workshop hosted by a CMAA chapter
- An on-demand 6 hour online education module, review and exam
Course Competencies:
- Club Membership and Marketing Position & Branding
- Today's Marketing 7 Communications Strategies
- Navigating Taxation Issues
- Legal Foundation
- Club Image & Perceptions
- Role of the Membership Committee Defined
- Team Development & Creating the Experience
- Budgeting/Reporting
- Alignment of Leadership
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PCMA and CMAA Taking on Today's Club Challenges and Opportunities
Through CMAA chapter education, PCMA offers managers a cutting-edge professional certificate
program tailored specifically to creating a "standard" of club membership and marketing management.
If you and your network of private club professionals are interested in participating in this exceptional
opportunity, please encourange your chapter education chair to contact PCMA directly to make
arrangments for your CMAA chapter's Membership Management Certificate Course.
If you would like to take the certificate course with a chapter that is not in your local region, please
make sure to check the correct boxes within the registration form linked to the event you would like
to attend. Also, it is important that you make contact with the educational chair of the chapter
hosting the education.
PCMA Course Scheduling Contacts:
Hannah Petersen
hannah@askpcma.org
Donna Coyne
donna@askpcma.org
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A list of upcoming CMAA chapter Membership Management Certificate Courses will be available in May 2011. Individual registration for each course will be located within each event listing.
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