2017 Club Membership and Marketing Symposium

Monday, June 5th, 2017 from 8:00 am to 4:30 pm at The Club at Ibis in West Palm Beach, FL

Register Online Now I Agenda and Timeline

We are proud to highlight that in both 2015 and 2016, event attendees scored our symposium as "excellent" giving ratings of 4.4 and 4.8 out of 5 for their overall experience.

Nonmembers Welcome
CMAA & PGA Members Earn Education Credits
$200 registration credit if confirmed for FL Symposium and Annual Conference

Tentative Timeline:
8:00am to 9:00am - Continental Breakfast
9:00am to 12:00pm - Education
12:00pm to 1:00pm - Networking Lunch
1:00pm to 3:30pm - Education
3:30pm to 4:30pm - Club Tour

Hotel Details:

DoubleTree by Hilton Hotel

4431 PGA Boulevard
Palm Beach Gardens, FL 33410
Online Reservations or call (561) 622-2260 x1 with group code PCM


“I joined PCMA shortly after transitioning into the private club industry because I firmly believe that continuous education and development and networking with other dedicated professionals in the industry is the key to my success. Initially, I really had to pitch the value of participating in a PCMA educational opportunities, including the Florida Symposium, to my club leadership. But after attending my first PCMA event, returning with pages of inspiring ideas, and an action plan of best practices to implement at my club, I was able to prove that time and money invested in PCMA’s educational opportunities are priceless. For me, any marketing and sales-specific educational opportunity such as the Florida Symposium is a winning proposition. Who knows the local market better than my trusted colleagues and friendly competitors here in Florida? Why wouldn’t one want to be a part of this extraordinary ‘think tank’ of dedicated club industry professionals? I am already looking forward to it.”
Lisa Spiller - Director of Marketing and Membership Sales - Bay Colony Golf Club - Naples, FL

"I joined PCMA immediately after starting my job as a membership director and the organization helped me to not only understand my new role and responsibilities, but gave me insight as to current market trends, best practices in the industry, and so much more. It is now 5 years later and I truly feel that the information I have gained at the Florida symposiums, PCMA conferences, local chapter meetings, and MMI classes has been a huge part of my club’s success in selling, retaining and growing our membership. The networking is invaluable and I encourage everyone to attend and to receive as many ideas as they can!”

Kiarra Roper, CMP - Director of Sales & Marketing - Coral Ridge Country Club - Fort Lauderdale, FL

"Since joining PCMA, my career as a membership professional has changed dramatically. The resources available through PCMA have been invaluable to me and to my club. Due to PCMA resources, I have become the "resident expert" at my club in club trends. I always enjoy our local chapter meetings. I never leave an event without a great take away and we have lots of fun!"
Donna Bilger, CMP -  Membership Director - The Amelia Island Club - Amelia Island, FL

"Working in a competitive area, I find that attending the PCMA Florida Symposium is a pre-requisite for success. The quality of the speakers, their industry insight and knowledge of our Florida market can only elevate us to the next level of marketing.”
Christine Bolton, CMP - Membership Director - Laurel Oak Country Club - Sarasota, FL



Professional Certification

PCMA offers professional accreditation through an online and on-demand program designed to elevate professional standards, enhance individual performance, and recognize membership and marketing professionals who demonstrate the knowledge essential to the practice of club membership and marketing management. [more]

23rd Annual Membership & Marketing Conference

  • Save the Date: September 17th & 18th, 2018
  • Chicago, IL
  • Conference Sessions and Brochure - coming soon
  • Conference Registration and Pricing - coming soon

Shop PCMA's Tool Belt

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Professional Club Marketing Association | P.O. Box 13846, Palm Desert, CA 92255  | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: