PCMA Code of Ethics
Excellence, Professionalism, and Leadership
We believe the membership management and marketing of clubs is an honorable calling. It shall be incumbent upon membership and marketing professionals to be knowledgeable in the application of sound principles in the practice of private club membership and marketing management, with ample opportunity to keep abreast of current practices and procedures. We are convinced the Professional Club Marketing Association best represents these interests, and as members thereof, subscribe to the following CODE OF ETHICS.
We will uphold the best traditions of membership and marketing through adherence to sound business principles. By our behavior and demeanor, we shall set an example for our co-workers and will assist our club officers and managers to secure the utmost in efficient and successful club membership and marketing operations.
We will consistently promote the recognition and esteem of membership and marketing as a profession and conduct our personal ad business affairs in a manner to reflect capability and integrity. We will always honor our contractual employment obligations.
We shall promote community and civic affairs by maintaining good relations with the public sector to the extent possible within the limits of our club's demands.
We will strive to advance our knowledge and abilities as club membership and marketing professionals, and willingly share with other Association members the lessons of our experience and knowledge gained by supporting and participating in our local chapter and the National Association's educational conferences and certification programs.
We will not permit ourselves to be subsidized or compromised by any interest doing business with our clubs.
We will advise the National Headquarters, whenever possible, regarding membership and marketing professional openings at clubs that come to our attention. We will do all within our power to assist our fellow members in pursuit of their professional goals.
We shall not be deterred from compliance with the law, as it applies to our clubs. We deem it our duty to report to the National Headquarters any willful violations of the PCMA CODE OF ETHICS.
ACKNOWLEDGEMENT OF ETHICS VIOLATIONS
All efforts should be made to deal with ethics violations on a local level before bringing them to the national level.
The following should serve as basic guidelines:
- Any individual with whom another member or chapter has a dispute should be advised of the ethics violation in writing, over the local chapter president's signature, and given a reasonable period in which to resolve the situation.
- Should the issue not be resolved in a reasonable time-frame, a letter should be sent by the local chapter president, to the PCMA Executives at National Headquarters, indicating the violation and what actions the local chapter has taken to resolve the dispute.
- Following the PCMA Executives' review, and depending upon the nature of the violation, this issue may be referred to the PCMA Board of Directors for further action.
- Each chapter should include an annual review of the PCMA Code of Ethics to ensure members are familiar with its contents.
The PCMA Code of Ethics is based on the CMAA Code of Ethics and Practices.