First Impression Training

Enroll Today

Customized for the private club industry, we invite your staff team to experience PCMA's
First Impression Training program.  This inclusive series of training videos is designed to be a flexible fit for your organization's needs and budget through annual subscription with unlimited users. Our training is dynamic, fun and relevant with focused subject matter that is sure to help your staff team lead prospective members to a premier club experience.

The first impression of club staff, facilities and culture all dramatically impact a prospective members' decision on whether or not to establish membership at your club. They arrive in search of a connection and each interaction has the potential to throw a curve ball in the engagement process. In this program we will pin point the most common areas of influence to help improve your club's ability to leave a positive impression prospective members.

Through a series of vignettes, we will take you through a 360 degree prospective member experience. Together we will review a variety of private club do's and don'ts scenarios. After each video, we will talk through the examples and identify techniques for communicating your club brand and perception successfully.

Key areas of focus:

  1. Club Entry
  2. Valet
  3. Receptionist
  4. Membership Director
  5. General Manager
  6. Food & Beverage
  7. Pro Shops
  8. Fitness Center
  9. Bottom Line
  10. Review Exam



Professional Certification

PCMA offers professional accreditation through an online and on-demand program designed to elevate professional standards, enhance individual performance, and recognize membership and marketing professionals who demonstrate the knowledge essential to the practice of club membership and marketing management. [more]

24th Annual Membership & Marketing Conference

  • Save the Date: September 23rd & 24th, 2019
  • Dallas, TX
  • Conference Details - Coming February 2019
  • Conference Registration and Pricing - Coming February 2019
Professional Club Marketing Association | 316 S. McKenzie Street, Suite 110 | Foley, AL  36535 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: