ASSOCIATION FOR MEMBERSHIP AND MARKETING PROFESSIONALS AT PRIVATE CLUBS

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There has been little about specifics of what the future for the industry may look like, and what should be done to make that future brighter. This paper addresses these points in detail. 


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Membership & Marketing 36
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The Club Membership Challenge

The club industry's official international award program
honoring club membership and marketing excellence. 

The Club Membership Challenge

The new generation of private club membership and marketing professionals is more impressive than ever. A more challenging and competitive club membership environment is bringing out the absolute best in club membership and marketing inventiveness. The Club Membership Challenge recognizes and awards clubs for successful membership recruitment, relations, retention and event initiatives.
 
Participants of The Club Membership Challenge - 2014 are invited to share their challenge entry initiatives with conference attendees at PCMA's 19th Annual Membership and Marketing Conference.  A space will be dedicated at this year's conference to feature program display boards.  Please contact info@askpcma.org with questions or for additional information.

Sample Entry Topics:

  • prospective member events
  • member guest events
  • referral programs
  • incentive programs
  • special event programming
  • youth programming
  • loyalty programs
  • legacy programs
  • membership categories
  • reciprocal programs
  • etc....let your creativity lead the way.... 

The Club Membership Challenge Requirements

ELECTRONIC SUBMISSION REQUIREMENTS

Entry Submission Deadline: Emailed by September 15, 2014
  • Complete online registration form
  • 1 page summary explaining the reasoning and goals behind the membership initiative
  • 1-3 page outline of the membership initiative (What it is, how it works, how it was marketed/communicated, how it was implemented, etc.)
  • 1 page summary of the results
  • Provide supporting materials: press releases, testimonials, program collateral, etc.
  • Letter of authorization from club management for entry into The Club Membership Challenge - 2014

CONFERENCE SUBMISSION REQUIREMENTS

A display board visually outlining the submitted initiative (Maximum size 20" x 30" x 3/16") should arrive to the conference venue by Thursday, September 18th, 2014. 

Display board box should be addressed in the following way: 

Caesars Palace
PCMA Club Membership Challenge
Attn: Donna Coyne
3570 South Las Vegas Blvd.
Las Vegas, NV 89109

PCMA will not be responsible for the shipment or return of entries. Should you elect to keep your entry, it must be picked up by 4:00 p.m. on Tuesday, September 23rd, 2014. After this time, unclaimed entries will be discarded.

The Club Membership Challenge Awards

1ST PLACE WINNER:

  • 1st place recognition to be placed on display board at 2014 conference showcase
  • 1st place - crystal trophy honoring your club's membership excellence
  • Waived conference registration for 2015
  • Article and award excellence feature in Club Membership & Marketing Magazine
  • Club industry press release provided to important industry media channels

2ND PLACE WINNER:

  • 2nd place recognition to be placed on display board at 2014 conference showcase
  • 2nd place crystal trophy honoring your club's membership excellence
  • Waived conference registration for 2015
  • Article and award excellence feature in Club Membership & Marketing Magazine

3RD PLACE WINNER:

  • 3rd place recognition to be placed on display board at 2014 conference showcase
  • 3rd place crystal trophy honoring your club's membership excellence
  • Waived conference registration for 2015
  • Article and award excellence feature in Club Membership & Marketing Magazine 
     

 

PCMA Professional Certification

     
 

2014 19th Annual Membership & Marketing Conference

Professional Club Marketing Association | 74785 Highway 111, Suite 201, Indian Wells, CA 92210 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: info@askpcma.org