The PCMA Advisory Board

The mission of the PCMA Advisory Board is to support the vision and educational goals of the association by sharing its collective knowledge of the private club industry. It is committed to enhance the stature of club membership and marketing professionals around the globe – and raise awareness of the vital role they play in successful club management.


Richard Kopplin


Richard Kopplin is a longtime supporter of PCMA and friend of Executive Directors, Stephan Chaney and Rick and Donna Coyne.  Mr. Kopplin is an expert on board dynamics and will bring much insight to the association as an advisor.  He is a graduate from the University of Wisconsin at Eau Clare and immediately started a career in the golf business.  Mr. Kopplin has a 45 year history of high level leadership and management experience in the private club industry and presently serves as Partner of KOPPLIN & KUEBLER.  Additionally he has served on the Executive Committee for nine PGA and Senior PGA Tour events. 


Kathy O'Neal


Kathy O’Neal has been a PCMA resource for a number of years, as a speaker at national conference and as a MMI course instructor.  Mrs. O’Neal is Senior Vice President for ClubCorp and oversees new club membership development.  She has served as Vice President of Market Research and Senior Vice President of Membership for ClubCorp.  Her career also involves ownership of a consulting business for 10 years for golf courses, golf resorts and other private clubs in the United States and internationally.

Kim Pasquale


Kim Pasquale is the Senior Vice President of Membership Operations for the Club Managers Association of America and has been on staff since 1991.  Kim assumes the management of CMAA’s chapter and member services, Career Services, and creates and implements the Association’s membership recruitment, retention and renewal programs.  Recognizing the opportunities and synergies CMAA and PCMA produce by working together as allied organizations; Kim is thrilled with appointment to PCMA’s Advisory Board and looks forward to further advancing both Associations’ mission, memberships and relationships.

Robyn Nordin Stowell


Robyn Nordin Stowell has proved to be a tremendous professional resource for PCMA.  Mrs. Stowell has attended PCMA national conferences and contributed her knowledge as a panel advisor at the 2009 conference.  Mrs. Stowell has extensive experience in golf course and private club matters, including purchase, sale, and financing golf and club assets, turnovers in master-planned communities, and representing private clubs, developers, and member groups. Ms. Stowell also is very active in the golf and private club industries, speaking at industry-related legal seminars and industry events, and writing for private club publications.

Mitchell Stump


Mitchell Stump has known Stephan Chaney and Rick and Donna Coyne, the Executive Directors of PCMA for a number of years and has been a speaker at several PCMA conferences, where he feels he gained much of his initial knowledge and understanding of club marketing.  Mr. Stump is owner of Club Book Series, Inc. and Club Tax Network, Inc.  He achieved a B.A. in Business Administration from Marshall University in Huntington, WV, and then continued his education at North Carolina, becoming a Certified Public Accountant.  Mr. Stump is a nationally recognized author and a leading financial and legal resource for the club industry. 


Professional Certification

PCMA offers professional accreditation through an online and on-demand program designed to elevate professional standards, enhance individual performance, and recognize membership and marketing professionals who demonstrate the knowledge essential to the practice of club membership and marketing management. [more]

23rd Annual Membership & Marketing Conference

Professional Club Marketing Association | 316 S. McKenzie Street, Suite 110 | Foley, AL  36535 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: