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There has been little about specifics of what the future for the industry may look like, and what should be done to make that future brighter. This paper addresses these points in detail. 

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About PCMA

Learn, Grow, and Prosper...

Established in 1995, PCMA is the association for membership and marketing professionals at private clubs and is dedicated to providing contemporary resolution to complex club membership and marketing issues through information, education and networking.

The membership landscape at private clubs has changed, and continues to change at a rapid pace. And, as clubs face their most difficult challenges, more clubs are turning to PCMA for relevant information on industry trends, innovative educational programs and effective professional networking platforms.

Our 700+ members represent the very best in the membership and marketing profession at golf, country, city, athletic, faculty, resort, yacht, town and military clubs both nationally and internationally.




PCMA Professional Certification


2014 19th Annual Membership & Marketing Conference

Professional Club Marketing Association | 74785 Highway 111, Suite 201, Indian Wells, CA 92210 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: