ASSOCIATION FOR MEMBERSHIP AND MARKETING PROFESSIONALS AT PRIVATE CLUBS
 

The Club Membership Challenge

The club industry's official international award program honoring
club membership excellence.
 

 

The new generation of private club membership and marketing professionals is more impressive than ever.  A more challenging and competitive club membership environment is bringing out the absolute best in club membership and marketing inventiveness.  The Club Membership Challenge recognizes and awards clubs for successful membership recruitment, relations, retention and event initiatives.

Award recipients of The Club Membership Challenge - 2012 will be invited to attend PCMA's 17th Annual Membership and Marketing Conference and share their winning membership program and event implementation strategies with conference attendees.  A space will be dedicated at this year's conference to display program entries. 


The Club Membership Challenge Categories:

Member Recruitment
(e.g. Prospective Member Event, Member Guest Event, Referral, Word of Mouth, Incentive Program, Preview Membership, Membership Initiative, etc.)

Member Relations & Retention
(e.g. Member Event, Junior/Youth Engagement Program, Loyalty, Legacy, Concierge, Family, Reciprocal, New Membership Category, etc.)


The Club Membership Challenge Requirements:

Electronic Submission Requirements
Entry Submission Deadline: Emailed by Friday, August 17th, 2012

  • Complete online registration form
  • 1 page summary explaining the reasoning and goals behind the membership initiative
  • 1-3 page outline of the membership initiative (What it is, how it works, how it was marketed/communicated, how it was implemented, etc.)
  • 1 page summary of the results
  • Provide supporting materials: press releases, testimonials, program collateral, etc.
  • Letter of authorization from club management for entry into The Club Membership Challenge - 2011

Conference Submission Requirements
Ship Materials to The Ravella Resort Lake Las Vegas, Henderson Nevada:  Arrival by Friday, September 21st, 2012

  • Display board visually outlining the initiative with a summary, photos, save the date/marketing flyers, club logo, etc.  (Maximum size 20" x 30" x 3/16")  

The Club Membership Challenge Awards:

1st Place Winner:

  • 1st place recognition to be placed on display board at 2012 conference showcase
  • 1st place - The Club Membership Challenge Award honoring your club's membership excellence
  • Waived conference registration
  • Article and award excellence feature in Club Membership & Marketing Magazine
  • Club industry press release provided to important industry media channels

2nd Place Winner:

  • 2nd place recognition to be placed on display board at 2012 conference showcase
  • 2nd place award honoring your club's membership excellence
  • Waived conference registration
  • Article and award excellence feature in Club Membership & Marketing Magazine

3rd Place Winner:

  • 3rd place recognition to be placed on display board at 2012 conference showcase
  • 3rd place award honoring your club's membership excellence
  • Waived conference registration
  • Article and award excellence feature in Club Membership & Marketing Magazine

***All The Club Membership Challenge entries will be on display in a dedicated space at PCMA's 2012 Annual Membership and Marketing Conference***