Northeast Florida Chapter of PCMA

Chapter History and Overview

The Northeast Florida Chapter was formed in 2010 by a small group of Membership Directors in the Ponte Vedra Beach/St. Augustine Florida area that were previously meeting on a semi-regular basis to share ideas and information about their Clubs.  Janet Collins, Membership Director at Sawgrass Country Club, CMP and member of the PCMA spearheaded the idea of forming a local chapter with the intent to provide a forum to share, educate and support other Membership Directors in the local area and advance the profession, education and importance of the Membership Director position in the Club industry. 

Since that time, we have grown to be a lively, supportive group of over 20 Membership Directors in the Northeast Florida region including Ponte Vedra Beach, St. Augustine, Jacksonville, Orlando, Palm Coast, and Amelia Island. The region is home to the PGA Tour and The World Golf Hall of Fame. 

Our meetings take place quarterly usually in February, June, October and December.

Chapter Vision Statement

The vision of the Northeast Florida PCMA Chapter is to support the mission of the PCMA in advancing the profession and education of club membership and marketing professionals. Our chapter will accomplish this through quality educational opportunities, sharing of ideas and supporting each other while striving to be active participants in the PCMA organization.

Chapter Officers


Marianne Murphy

Director of Membership
The Club at Hammock Beach
Palm Coast, FL

About Marianne....


Holly Kaspar 


Membership & Marketing Director
Timuquana Country Club
Jacksonville, FL


Elaine Matts

Communication Director
Amelia Island Club
Fernandina Beach, FL



Marianne Nicholson

Membership Sales Manager
The Club at Hammock Beach
Palm Coast, FL


Chapter Highlights



Professional Certification

PCMA offers professional accreditation through an online and on-demand program designed to elevate professional standards, enhance individual performance, and recognize membership and marketing professionals who demonstrate the knowledge essential to the practice of club membership and marketing management. [more]

24th Annual Membership & Marketing Conference

Professional Club Marketing Association | 316 S. McKenzie Street, Suite 110 | Foley, AL  36535 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: