PCMA's First Impression Training Program
This inclusive series of training videos is designed to be a flexible fit for your organization's needs and budget. Our training is dynamic, fun and relevant with focused subject matter that is sure to help your staff team lead prospective members to a premier club experience...Read more

A message from our association president, Maureen Kindred:

"PCMA has been instrumental in helping to enhance the careers of Membership Professionals for many years and certainly played a major part of shaping my career since I attended my first conference in 2000.  [more]

January 8, 2015
Looking for a methodology to determine where best to allocate capital and/or personnel resources, Willow Oaks’ General Manager, Chris Wells, decided to invest in a member survey...
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January 2, 2015
Leading metrics for membership retention...Read more

January 1, 2015
New Issue Release - Club Membership & Marketing Magazine - 2014 Club Membership Challenge Winners...Read more

December 2, 2014
Our tips for hosting innovative and stand-out holiday events...Read more

December 1, 2014
New Issue Release - Club Membership & Marketing Magazine - Strategic Planning...
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November 19, 2014
Three tips for qualifying prospective members...Read more

November 12, 2014
Factual insight into your club operations through member surveys...Read more

November 7, 2014
Whitepaper Exclusive - Golf Programming for Membership Growth, Usage, Retention & Satisfaction...Read more

November 3, 2014
After doing detailed evaluation of our site statistics and reviewing research on current trends, we decided to implement the following techniques that you might also like to consider...
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November 1, 2014
New Issue Release - Club Membership & Marketing Magazine - Website Secrets...
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Professional Club Marketing Association | 74785 Highway 111, Suite 201, Indian Wells, CA 92210 | Tel. (760) 835-9884 | Fax (760) 406-5933 | E-mail: